Persona

Descriere

Persona [per-soh-nuh] : the mask or façade presented to satisfy the demands of the situation or the environment and not representing the inner personality of the individual; the public personality (contrasted with anima).
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Biography

Persona has “materialized” in the Romanian musical scene in Timişoara, end of 2003, the name being inspired by Ingmar Bergman’s movie. Beautiful urban landscapes of sounds and mixed feelings and good moods, quiet introspection, accompanied by the seductive intensity of guitars, pure energy and positive vibe, sophisticated bass lines and explosive or warm drums, smooth acoustic guitar, nostalgia but optimism also, rock and roll in its raw beautiful energy, yet refined form are overlapping in their songs and are defining the PERSONA aesthetics, making their audience explore different degrees of joy through their music.

Their first Demos (Home in the Arms and Computer Breakdown, respectively Ride on Love Street and Momentary Lack of Passion) were recorded in the mid 2000’s and were aired by regional radios. The natural development after, was to record their first album Suburbia Afterlife, released by the German label EMG. The album was recorded in Timisoara and mastered in Germany by Sven Bonse, the sound technician of German group Reamonn. The first single Head on the Door was played in heavy rotation over national or local radios and topped the national Romanian Radio Guerrilla’s Topshow for several weeks.

Apart from a huge number of gigs in the clubs from Romania’s major cities, Persona has played the most important Romanian open air festivals (Stuffstock, Bestfest, Peninsula, Under London, Rock la Mureş, Route 68) sharing the same stage with bands as dEUS, The Charlatans, Ting Tings, Santana, Robots in Disguise, Trash Fashion, The Swan Bride (SK) or Amber Smith (Hu). Abroad, Persona played in Hungary in Debrecen and twice in the famous Budapest club A38 and in Germany in Brunswick (Firefield Festival), Gelnhausen and Berlin.

The 2009 concert at A38 was recorded by the national Hungarian television and broadcasted in the autumn of 2010. Same year, Persona was interviewed by Romanian television ProTV for a show called ApropoTV, promoting the Romanian indie scene and was chosen as the best band by its viewers with over 15000 votes cast on Internet. In 2010, part of the songs from Persona’s Suburbia Afterlife were included in the soundtrack of Effect 30 series broadcasted by Prima TV, a sort of replica of a famous American show, but much better (so them ladies tell us) and with better looking ladies (so them gents tell us).

The song Dependency was included on a German compilation album – Indie – Pro Vol 3, edited by EMG records for promotional purposes and distributed to different musical festivals/conferences such as Musikmesse Frankfurt, Popkomm, CeBIT Sounds.

In 2011, Persona was invited for a live radio session by Radio Guerrilla, the only Romanian radio airing noncommercial indie music and supporting the Romanian underground scene. Same year, the first official video is filmed for Momentary Lack of Passion (filmed and directed by Flavius Băican).

Starting with 2012, new songs were crafted and 2 new videos were filmed for Ghosts are Dancing (directed by Andreea Dincă, produced by DoiFilm) and Not Lost without You (directed by Frăţiman M, editing & post-production by George Hora – Studio 66).

The band’s music is, indeed, one of British influence but cannot be strictly labeled – the musical background and influences of each of the members, refined by the experience and artistic maturity blend together in the PERSONA genre.